Impact 100 Martin’s nautilus shell logo was designed by The Firefly Group in Palm City, Florida. The nautilus was chosen for its compelling symbolism. The shell of this fascinating sea creature, which has survived in Earth’s oceans for nearly 500 million years, consists of a series of ever-larger chambers in each of which the Nautilus lives for a season until it outgrows that space. It then enlarges its shell by the addition of a new chamber suitable for the next stage of its life. What a perfect image for expansion, evolution, renewal and strength!
The spiral shape of the Nautilus shell suggests that it can keep growing forever. There is no design for a “final” chamber. The creature must keep building new chambers as long as it lives, much like Impact 100 Martin: We will continue to evolve and grow over time.
A cross-section of the Nautilus shell reveals that this series of chambers is arranged in a precise Golden Mean spiral. The Golden Mean number, represented by the Greek letter phi, has no arithmetical solution: Its decimals go into infinity without repeating themselves. The Golden Mean is widely used in art, architecture and religious symbols and can also be found throughout nature – from the bone structure of human beings to the seed pattern of a sunflower.
The continuous curves of the spirals, which are feminine in nature, and the ratios between each of the chambers reveal the intimate and dynamic relationship between ourselves and nature and the inseparable relationship of the part to the whole.
For Impact 100 Martin, our logo symbolizes our relationship to one another as individuals and the power we have as a collective group of women. It reminds us of our relationship to our community and our desire to positively impact those in need and to help others evolve and grow.